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Onsite facts & stats

3 sourced facts about in-person, on-site surveys and data collection, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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The basics

A classic in-person focus group, a market-research method invented in the 1940s, typically includes how many participants?

Answer6 to 12 people

Sociologist Robert K. Merton pioneered the method during World War II, gathering people in a room to react to content in real time.

Source: Wikipedia, Focus group (2023) en.wikipedia.org

Going deeper

About how many U.S. households does the government's Current Population Survey interview in person or by phone each month?

Answerabout 60,000 households

Running since 1940, this enumerator-conducted survey is the source of the official U.S. unemployment rate.

Source: Wikipedia, Current Population Survey (2023) en.wikipedia.org

Expert level

In the 2020 U.S. election, in-person exit-poll interviewers questioned Election Day voters at how many polling locations nationwide?

Answer115 locations, 7,774 voters

On-site exit-poll interviewers work a random sample of polling places, then results are combined with phone interviews of mail and early voters.

Source: Wikipedia, Exit poll (2023) en.wikipedia.org

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